Indian festival post calendar 2026 & 2027

Build-up posts: 14–16 Oct · wish on the day

• Start a series when Navratri begins: one colour-of-the-day post each morning, in your brand style.
• Fashion, jewellery and salons: Garba or Durga Puja looks you offer, a week before.
• Restaurants: your vrat or bhog menu as a carousel.

Build-up posts: 15–17 Oct · wish on the day

• A "burai par achhai ki jeet" wish with a bow and arrow motif and your logo.
• A small win from your year, told honestly: a new branch, a new service, a new team member.
• Starting something new on Dussehra? Announce it with a real photo.

Build-up posts: 24–26 Oct · wish on the day

• Salons, mehendi artists and boutiques: booking reminder 5-7 days before, with your real slots or services.
• Restaurants and sweet shops: what you serve after the fast, shown the day before.

Build-up posts: 3–5 Nov · wish on the day

• A week before: your Diwali range, gift boxes or bookings, with "Diwali ki shopping list mein yeh add karo" (only real offers).
• A behind-the-scenes Reel of your shop or clinic being decorated and lit up.
• On the day: a warm wish with a diya in your brand colours, no offer, and your holiday timings in the caption.

Build-up posts: 4–6 Nov · wish on the day

• A short wish with an annakut or Govardhan image; keep it simple, it is the day after Diwali.
• Thank your team for the festive rush with a group photo.

Build-up posts: 6–8 Nov · wish on the day

• Ask followers to tag the sibling who always has their back (a real question, not a "tag 3 friends").
• Gift and sweet shops: a last-minute gift post the evening before.

Build-up posts: 9–11 Nov · wish on the day

• Paediatric and dental clinics, schools: one simple tip for parents, approved by the doctor or teacher.
• Team throwback: childhood photos of your team, guess who is who.

Build-up posts: 10–12 Nov · wish on the day

• A sunrise or sunset wish over water, in Bhojpuri or Hindi with an English line.
• Share your timings for the Chhath days if you close early for the evening arghya.

Build-up posts: 19–21 Nov · wish on the day

• A respectful wish with one line of teaching you can source, and nothing to sell.
• If your team volunteers at a langar, a photo of it (with permission).

Build-up posts: 20–22 Dec · wish on the day

• Your shop, clinic or office tree being decorated, as a short Reel a few days before.
• Bakeries and cafés: plum cake or the Christmas menu, with how to order.
• A "Secret Santa" moment from your team, real photos only.

Build-up posts: 26–28 Dec · wish on the day

• A year-in-photos carousel: real moments from your business this year, one per slide.
• Restaurants and event venues: your New Year's Eve booking post, a week before.
• Thank every customer who walked in this year, with a photo of your front door.

Build-up posts: 27–29 Dec · wish on the day

• A thank-you post: one photo of your team or shop with "Naye saal mein bhi aapke saath" and a line about what is new this year.
• Ask a real question: "Is saal aap kya naya try karna chahte ho?" and answer the best replies in Stories.
• Your opening hours for the holiday week, as one clean image customers can save.

Build-up posts: 9–11 Jan · wish on the day

• A kite-themed wish in your brand colours, with your logo on the kite and no long text.
• Behind the scenes: til-gud or a small treat for your team or walk-in customers, photographed as it happens.
• A Reel of the rooftop or street outside your shop on the morning of the festival.

Build-up posts: 10–12 Jan · wish on the day

• A wish in Tamil and English together, with a kolam drawn at your door or counter.
• Thank the farmers and suppliers behind what you sell, with one real photo of them (with permission).

Build-up posts: 21–23 Jan · wish on the day

• A simple tricolour wish with your logo, no offer: it reads more respectful and still gets shared.
• A carousel on one Indian maker, craft or brand you stock or admire, and why.
• If you are open on 26 January, say so in one clear image with your timings.

Build-up posts: 6–8 Feb · wish on the day

• A yellow-themed wish: your team or product shot in yellow, one line "Basant Panchami ki shubhkamnayein".
• Coaching centres and schools: a "new beginnings" post for students starting something new this season.

Build-up posts: 1–3 Mar · wish on the day

• A calm, minimal wish post: night sky, a diya, your logo small in the corner.
• Restaurants and sweet shops: show your vrat-friendly items with a "Aaj vrat hai? Yeh try karo" hook.

Build-up posts: 3–5 Mar · wish on the day

• Introduce the women on your team by name and role, with their permission, in a carousel.
• Tell the real story of one woman customer or founder who inspires your business (with consent).
• Gynaecology and dental clinics: one useful health tip for women, approved by the doctor, no promises.

Build-up posts: 5–7 Mar · wish on the day

• A warm Eid Mubarak post with a crescent and your logo; publish it once the moon is sighted.
• Restaurants, bakeries and fashion stores: show your Eid range a few days before, during the last week of Ramzan.

Build-up posts: 18–20 Mar · wish on the day

• Post 3-5 days before: "Holi ki taiyari shuru?" with what you offer for the festival (only real offers).
• Salons, skin and dental clinics: a short tips carousel on caring for skin, hair or teeth after the colours.
• On the day: a team photo covered in gulal with a one-line wish. Real photos beat stock ones.

Build-up posts: 2–4 Apr · wish on the day

• A new-year wish in the local language: Marathi, Kannada, Telugu or Sindhi, with an English line under it.
• Show a gudi or rangoli at your entrance, photographed the morning of the festival.

Build-up posts: 9–11 Apr · wish on the day

• A harvest-themed wish in the local language of your city, golden fields, your logo small.
• Thank your regular customers: "Naye saal mein bhi aapka saath chahiye" with a photo of your counter.

Build-up posts: 10–12 Apr · wish on the day

• A respectful wish in saffron and gold, with one line and your logo, nothing to sell.
• Behind the scenes: how your shop or office is decorated for the day.

Build-up posts: 4–6 May · wish on the day

• Ask followers to share one thing their mother taught them, and repost the best answers (with permission).
• Gift shops, salons, cafés and restaurants: show what someone can do for their mother at your place, 3-5 days before.
• A team carousel: each person and one line about their mother.

Build-up posts: 12–14 May · wish on the day

• An Eid Mubarak wish with a simple crescent design; post after the date is confirmed by the moon sighting.
• Share your festival-day opening hours as one clear image.

Build-up posts: 15–17 Jun · wish on the day

• A "Papa ki ek baat jo aaj bhi kaam aati hai" question post that invites real replies.
• Family-run business? Tell the story of how it started, with an old photo of the founder.

Build-up posts: 16–18 Jun · wish on the day

• Gyms, physios and clinics: one simple stretch people can do at a desk, shown in a short video.
• Your team doing yoga together before opening: a real photo, one-line wish.

Build-up posts: 26–28 Jun · wish on the day

• Clinics: introduce each doctor with their qualifications and what they treat, one slide each.
• Every business: thank a doctor who looks after your family or team, by name if they agree.

Build-up posts: 10–12 Aug · wish on the day

• A tricolour wish with your logo; keep the offer, if any, to a separate post.
• A carousel on one thing made in your city that you are proud of.
• Flag hoisting at your shop or office, as a short Reel posted the same morning.

Build-up posts: 12–14 Aug · wish on the day

• Post 3-5 days before: "Rakhi ka gift abhi tak decide nahi hua?" with gift ideas from what you actually sell.
• Brothers and sisters on your team or among your regulars, photographed together with their permission.
• On the day: a close-up of a rakhi in your brand colours with a one-line wish.

Build-up posts: 20–22 Aug · wish on the day

• A peacock-feather and flute wish in your brand colours.
• Ask parents to share their child dressed as Krishna or Radha, and repost with permission.
• Sweet shops and restaurants: your makhan-mishri or festival thali, shown a day before.

Build-up posts: 30 Aug – 1 Sept · wish on the day

• Ganpati at your shop or office: a short Reel of the aarti or the decoration.
• Sweet shops: modak in the making, filmed in your own kitchen.
• An eco-friendly Ganesha tip post, if it fits what you sell.

Build-up posts: 31 Aug – 2 Sept · wish on the day

• Coaching centres and schools: thank each teacher by name with one line from a student.
• Every business: "Woh teacher jinki ek baat aaj bhi yaad hai" as a question for followers.

Build-up posts: 7–9 Sept · wish on the day

• A pookalam made by your team at the entrance, shared as a time-lapse Reel.
• Restaurants: show your sadya, dish by dish, in a carousel a few days before.

Build-up posts: 27–29 Sept · wish on the day

• A quiet tribute: white background, one Gandhi quote you can source, your logo small.
• A cleanliness or khadi post that ties honestly to your business, or nothing to sell at all.

Build-up posts: 2–4 Oct · wish on the day

• Start a series when Navratri begins: one colour-of-the-day post each morning, in your brand style.
• Fashion, jewellery and salons: Garba or Durga Puja looks you offer, a week before.
• Restaurants: your vrat or bhog menu as a carousel.

Build-up posts: 4–6 Oct · wish on the day

• A "burai par achhai ki jeet" wish with a bow and arrow motif and your logo.
• A small win from your year, told honestly: a new branch, a new service, a new team member.
• Starting something new on Dussehra? Announce it with a real photo.

Build-up posts: 13–15 Oct · wish on the day

• Salons, mehendi artists and boutiques: booking reminder 5-7 days before, with your real slots or services.
• Restaurants and sweet shops: what you serve after the fast, shown the day before.

Build-up posts: 24–26 Oct · wish on the day

• A week before: your Diwali range, gift boxes or bookings, with "Diwali ki shopping list mein yeh add karo" (only real offers).
• A behind-the-scenes Reel of your shop or clinic being decorated and lit up.
• On the day: a warm wish with a diya in your brand colours, no offer, and your holiday timings in the caption.

Build-up posts: 25–27 Oct · wish on the day

• A short wish with an annakut or Govardhan image; keep it simple, it is the day after Diwali.
• Thank your team for the festive rush with a group photo.

Build-up posts: 26–28 Oct · wish on the day

• Ask followers to tag the sibling who always has their back (a real question, not a "tag 3 friends").
• Gift and sweet shops: a last-minute gift post the evening before.

Build-up posts: 30 Oct – 1 Nov · wish on the day

• A sunrise or sunset wish over water, in Bhojpuri or Hindi with an English line.
• Share your timings for the Chhath days if you close early for the evening arghya.

Build-up posts: 9–11 Nov · wish on the day

• A respectful wish with one line of teaching you can source, and nothing to sell.
• If your team volunteers at a langar, a photo of it (with permission).

Build-up posts: 9–11 Nov · wish on the day

• Paediatric and dental clinics, schools: one simple tip for parents, approved by the doctor or teacher.
• Team throwback: childhood photos of your team, guess who is who.

Build-up posts: 20–22 Dec · wish on the day

• Your shop, clinic or office tree being decorated, as a short Reel a few days before.
• Bakeries and cafés: plum cake or the Christmas menu, with how to order.
• A "Secret Santa" moment from your team, real photos only.

Build-up posts: 26–28 Dec · wish on the day

• A year-in-photos carousel: real moments from your business this year, one per slide.
• Restaurants and event venues: your New Year's Eve booking post, a week before.
• Thank every customer who walked in this year, with a photo of your front door.